SELLER MISTAKES
1. Overprice their property (helps their competitiors sell their home)
* RISKS OF OVERPRICING PROPERTY
2. Fail to merchandise the property (fix what's broken and clean it up)
3. Ignore the power of staging (we prepare homes for market different than we prepare
our homes to live in)
4. Believe that all agents are the same
5. Require agents to do things that won't create a sale i.e. open houses, advertising out of
market place
6. Select an agent based on the fee and the list price rather than the agent's past performance
7. React negatively to unrealistic offers from buyer (celebrate all offers because each offer is an
opportunity to talk with a buyer about selling their home
8. Become angry at the buyer when a home inspection discovers a legitimate flaw in the property
9. Listening to the advice of friends and relatives who are not in the real estate business or involved
in the selling process
10. Fail to adjust their price when the market tells them that they should